Cercle bleu texturé et diffus sur fond blanc, élément graphique abstrait d'arrière-plan pour interface IA et LLM.

Profound vs Waikay : which one to choose?

Profound and Waikay are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Waikay software website

Waikay

Waikay software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

+500 Businesses are already using Ovirank
+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

Waikay software website

Waikay

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Waikay software website

Waikay is an artificial intelligence-powered SEO software that is transforming the way your brand sees and is found online. It combines analysis, action plan and content monitoring to optimize your visibility and limit the risks of misinformation. This promise is based on reliable AI and controlled data.

Description of Waikay

Today's SEO is drowned in scattered data and contradictory information. Teams lack visibility into what AI engines really know about their brand, and action plans often remain abstract. Waikay brings these elements together and turns analysis into concrete action. The indicators mix: search volumes, page quality, link authority, and the results remain difficult to interpret without a unified framework.

Features

Prompt visibility monitoring to measure the impact of each AI request on your brand, Brand AI score which assesses reliability and thematic sharing, Fact-checking who identifies errors and factual discrepancies, GEO maps who transform insights into concrete actions, and Competitive comparison to locate your performance. Onboarding is fast and reports adapt to your language and sector, with privacy controls and permissions adapted for teams.

Positioning

Waikay is not a content generation tool or a general marketing solution. It is not a simple data aggregator without context. It is a platform specialized in AI-driven SEO optimization, focused on the clarity of insights and measurable action. It does not replace human expertise but complements it, by providing frameworks and guidelines for prioritizing actions and verifying results.

Conclusion

In summary, Waikay helps marketing executives and managers understand what AI knows about their brand and influence their positioning on AI engines. The aim is a more transparent vision, actionable plans, and better resilience in the face of fluctuations in the digital landscape. An exploratory test may be considered to evaluate the tool without commitment. What matters is the traceability of actions and the ability to quickly recalibrate priorities. The reports are designed to be understood by an executive committee and to guide quarterly decisions. Data security is a priority and access is managed by role.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and Waikay?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about Waikay

What is Waikay?

Waikay is a tool that helps users track AI mentions of their brand and analyze the sentiment of mentions. It offers features like real-time tracking of mentions, sentiment analysis, and personalized reports.

Can I use Waikay for free?

Yes, Waikay has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my Waikay subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

Is your site well referenced on Google and AI?

Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform to dominate Google and AIs.