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Profound vs Qwairy : which one to choose?

Profound and Qwairy are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Qwairy software website

Qwairy

Qwairy software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

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+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

Qwairy software website

Qwairy

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Qwairy software website

Qwairy is an SEO software powered by artificial intelligence. Its promise is clear: to optimize your visibility in the responses generated by AI and to improve the understanding of the signals that guide discovery. Designed for marketing teams and leaders, it provides actionable insight without unnecessary jargon.

Description of Qwairy

In today's SEO landscape, results are increasingly moving towards AI. Conversational platforms and assistants shape the first touchpoints, often before users visit your site. Qwairy dissects these interactions and gives you a clear vision of where and how your brand is referenced, in order to correct gaps and gain consistency. This understanding allows you to prioritize efforts, avoid redundant expenses, and align every action with strategic goals.

Features

Key features include a real-time monitoring of your presence on more than 15 AI platforms, personalized AI recommendations to optimize the content, a ROI visualization performances and proactive alerts on short-term opportunities. You also benefit from a consolidated view multi-activity and access to source data and historical performances to guide priorities. Finally, the tool offers a dynamic personalization action plans and a mobilization of teams around a clear frame.

Positioning

Qwairy is not a content creation tool, nor is it a traditional SEO agency. It is no substitute for a human strategy team and it does not promise instant miracle results. It is a lever for orientation and execution guided by AI, intended to complement your existing efforts. It's not a gimmick attached to a single platform, but an adaptable framework that integrates with your existing processes and governance.

Conclusion

By focusing on the visibility and understanding of AI signals, Qwairy offers a measurable and sustainable approach to modern SEO. The interest lies in the link between data, recommendations and operational follow-up, for faster decisions and clearer results without overpromotions. This approach promotes continuous progress and better allocation of resources, by aligning marketing objectives with concrete and traceable indicators. This framework helps you justify investments to stakeholders, monitor developments year after year, and demonstrate the impact on business performance unambiguously. The result: strategic clarity that supports quick decisions that are better aligned with your goals.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and Qwairy?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about Qwairy

What is Qwairy?

Qwairy is a tool that helps users track brand mentions in AI-generated responses. It offers real-time tracking, sentiment analysis, and detailed reports to optimize your online presence.

Can I use Qwairy for free?

Yes, Qwairy offers a free version with limited features. To access advanced features like in-depth analysis and unrestricted reporting, you need to upgrade to a paid subscription.

How do I cancel my Qwairy subscription?

To cancel, open your account settings, go to the billing section and click on “Cancel subscription.” Access will end at the next deadline and you will receive a confirmation.

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