Search intent analysis is a key step for a successful SEO strategy. It makes it possible to understand precisely what the user expects when they type a keyword on Google: do they want to buy, compare, or simply get information?
By combining this analysis with an estimate of the SEO difficulty and the profile of the competitors in place, you get a clear road map.
Our tool automatically tells you the type of content to create (blog article, product page, comparison...), the volume of work to be expected, and the number of backlinks required to reach the first page.
Our AI automatically detects if a keyword involves informational, transactional, or navigational intent.
By analyzing the content that dominates Google results, we tell you whether to create a guide, a product sheet or a category page to hope to position yourself.
No more boring content: you align your strategy with the real expectations of users and Google.
For each keyword analyzed, our tool shows you the ideal structure, the expected volume of text, the use of media (images, videos) and the type of arguments used by your competitors.
In one click, you have an ultra-precise SEO brief to produce content tailored for the top 3.
This is the guarantee of a better editorial ROI, without unnecessary guesswork or trials.
Our analysis engine looks at the top Google results: authority score, number of backlinks, age of content, loading speed, depth in the site...
You can instantly see the level of effort required to compete and what weaknesses to exploit in competing pages.
A real strategic scanner to build a tailor-made and credible SEO offensive.
Enter the keyword you are targeting. Our AI immediately launches a cross-analysis of the SERP, content, formats, and competitor authority.
Discover the dominant search intent, the type of content expected (guide, product sheet, etc.), the ideal length, the writing style, and the optimal structure.
You get a clear and actionable brief: what to write, how, and with what resources (backlinks, structure, media). Objective: aim for the top 3 with precision.
A keyword is an expression typed into Google. Search intent is the real need behind this keyword. For example, “running shoes” may hide an intention to buy (transactional) or to compare (commercial). Without analyzing intent, you risk creating content that doesn't meet the user's expectations — and therefore not ranking.
Yes. Tools like OviRank automatically analyze the SERP, identify the dominant types of content (guides, products, comparisons, etc.), detect the main intention and recommend the most appropriate editorial strategy. This saves considerable time and prevents targeting errors.
Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform for all your SEO.
Research intent analysis is now one of the most strategic pillars of SEO. Creating content without understanding the intent is like answering a question... without having listened to it. In this article, we dive deep into the subject to understand what search intent is, why it is crucial for positioning yourself on Google, how to analyze it effectively, and especially how to exploit it to generate qualified traffic.
Research intent (also called Search intent) refers to the Purpose behind a query typed into Google. In other words: wherefore is the user doing this search? What is he really trying to achieve?
It exists 4 main categories of intentions:
Identifying this intention is essential in order to propose The right content at the right time.
With the evolution of algorithms (RankBrain, BERT, MUM...), Google is looking for to understand the meaning of requests rather than just keyword matching. This means that if your content does not meet the user's intent, it won't position itself — even if it's well written.
Depending on the intention, it is necessary to adapt:
Content that is well aligned with the intention converts better: clicks, registrations, sales... It is an SEO tool but also a business tool.
Here is a complete method to make a effective SEO intent analysis :
Type the keyword into Google and see:
🔍 If 8 out of 10 results are guides, you will know that transactional content will not break through.
Take a look at:
Some tools (such as OviRank, Semrush, Ahrefs, AlsoAsked) allow you to identify:
Intent: Commercial
Recommended content: comparative or top 10, with tables and customer reviews
Intent: Informational
Recommended content: tutorial, how-to video, or checklist
Intent: transactional
Recommended content: optimized product page + reviews + technical data sheets
Our search intent analysis feature automates this whole process:
Automatic detection of type of content expected
Estimation of the SEO difficulty
Analysis of competing content
Recommendations on the size, structure, backlinks to get
In one click you know exactly What content to create to aim for the top 3.
Research intent analysis should no longer be an option, it is The starting point for any effective SEO strategy. By understanding exactly what the user expects, you produce content that is useful, aligned, efficient — and above all, visible.
Don't just “talk about keywords.” Respond to what people really want. That is where all the difference is made.
Try our search intent analysis tool and create content that's perfectly aligned with what Google (and your prospects) expect.
