Cercle bleu texturé et diffus sur fond blanc, élément graphique abstrait d'arrière-plan pour interface IA et LLM.

Profound vs SE Ranking : which one to choose?

Profound and SE Ranking are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
SE Ranking software website

SE Ranking

SE Ranking software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

+500 Businesses are already using Ovirank
+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

SE Ranking software website

SE Ranking

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
SE Ranking software website

SE Ranking is an artificial intelligence-based SEO software that helps you understand, track, and optimize your online presence. Its promise is simple: transform data into concrete actions to gain visibility and performance.

SE Ranking Description

Modern SEO is more complex than ever: keywords are changing rapidly, data comes from multiple sources, and indicators are fragmenting between audit, monitoring and competitive analysis. Without a unified tool, teams spend time collecting, verifying, and assembling reports, which can dilute priorities. SE Ranking meets this challenge by offering an all-in-one platform that transforms data flows into operational recommendations for each stage of the SEO journey. Integrated AI offers prioritization based on historical data and growth signals. This helps teams estimate potential impact and allocate resources where they matter most.

Features

A clear guide to 3 to 5 key features and benefits: Position tracking to identify opportunities, On-Page SEO Audit to correct technical flaws, Competitive analysis to adjust the strategy, AI content generator to speed up the writing process, and Reporting and collaboration to align teams. These functions work together without friction and provide you with actionable insights in real time. Customized tests or demonstrations can be offered to assess the suitability with your team.

Positioning

SE Ranking is not a simple keyword book or an isolated audit tool. It is not a solution limited to static dashboards: it does not replace human expertise, but it amplifies it. What it is not either, it is a unique product that promises results without experimentation: the tool requires a configuration adapted to your sector and your objectives, and regular uses to take into account the evolution of SEO and AI. The software doesn't eliminate human thinking; it amplifies decisions based on data. It requires an adapted configuration and governance around data.

Conclusion

In summary, SE Ranking brings together the data, tools, and workflows needed to drive an AI-powered SEO strategy. For a marketing executive or manager, it offers a clear overview, consistent metrics, and the ability to act quickly when faced with opportunities and risks, without information overload or unrealistic promises. It respects data security and confidentiality standards, and is easily integrated into your existing tools.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and SE Ranking?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about SE Ranking

What is SE Ranking?

SE Ranking is a tool that helps users improve their visibility on the web by managing SEO. It offers features like position tracking, keyword research, and site audit.

Can I use SE Ranking for free?

Yes, SE Ranking offers a free trial and paid plans to access all features. To make full use of the tool, you need to upgrade to a subscription.

How do I cancel my SE Ranking subscription?

You can cancel your subscription directly from your account settings. Go to the Subscription or Billing section, click on “Cancel subscription”, and your access will end at the next deadline.

Is your site well referenced on Google and AI?

Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform to dominate Google and AIs.