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Profound vs LLMRefs : which one to choose?

Profound and LLMRefs are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

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LLMRefs software website

LLMRefs

LLMRefs software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

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+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

LLMRefs software website

LLMRefs

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LLMRefs software website

LLMRefs is an SEO software powered by artificial intelligence. It tracks, analyzes, and optimizes your visibility in AI-generated searches, including ChatGPT, Gemini, and Claude.

Description of LLMRefs

In a changing SEO landscape, authority signals and results generated by AI are no longer just links. LLMRefs centralizes the monitoring of your visibility in AI engines and explains why your content is cited or ignored by models like ChatGPT or Gemini. New practices are needed: decisions are based on real-time data and on the understanding of AI phenomena that influence rankings and user responses.

For example, an e-commerce publisher can track changes in positioning after the launch of a product and adjust category pages accordingly.

Features

Key features include: real-time tracking rankings on the main AI models (ChatGPT, Google Gemini, Claude), exploration and monitoring of keywords thanks to the AI Keyword Tracker, quick competitive analysis to identify gaps and opportunities, automated reports that translate data into clear actions and targeting the sources cited to strengthen your credibility with AIs. You also have a consolidated dashboard, customizable alerts, and a ready-to-use CSV export for teams.

The platform also facilitates collaboration: shared views, comments, and quick exchanges between marketing and content teams.

Positioning

LLMRefs is not a simple traditional SEO citation tool or an AI editing platform that generates content without a framework. It is an insights and optimization platform based on AI signals and model data to guide marketing and SEO decisions. It does not impose unique workflows, it adapts to your ecosystem and your goals, whether you are an online store, agency or large account.

Also note that LLMRefs does not assume human expertise or a global content strategy; it complements the analyses and actions planned by your team.

Conclusion

By making visible what AI engines use to assess your content, LLMRefs helps align your strategy with current AI requirements. The software helps marketing managers prioritize actions, measure impact, and iterate quickly without unnecessary complexity. The aim is to provide operational clarity and better visibility into real performance in AI environments.

This alignment with AI requirements can help prioritize tests and demonstrate the impact of optimizations on results.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and LLMRefs?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about LLMRefs

What is LLMRefs?

LLMRefs is an AI mention tracking tool that helps monitor your brand's visibility in AI-generated results. It offers features like real-time mention monitoring, performance reports, and custom alerts.

Can I use LLMRefs for free?

Yes, LLMRefs has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my LLMRefs subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

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