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Profound vs Ahrefs : which one to choose?

Profound and Ahrefs are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

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Ahrefs software website

Ahrefs

Ahrefs software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

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Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

Ahrefs software website

Ahrefs

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Ahrefs software website

Ahrefs is an SEO software powered by artificial intelligence that turns your data into concrete decisions. It helps you understand what your customers are looking for, optimize your site, and track your growth over time. Designing an effective strategy has never been clearer.

Ahrefs description

Ahrefs is an AI-based SEO software that centralizes data sources and reports to guide every decision. In a landscape where data is growing and analytics are increasing, there is a risk of missing important signals or ignoring large-scale opportunities. With Ahrefs, insights emerge quickly thanks to AI models that cross metrics of visibility, content quality, and technical performance. This set makes it possible to move from a table of dispersed indicators to an exploitable map, ready to be activated by marketing and growth teams, and scalable.

Key features

In Ahrefs, you benefit from 3 to 5 key tools that accelerate production and reinforce the relevance of your actions. Brand Radar Adjust your visibility monitoring in AI engines and conversations, by simplifying the tracking of mentions and sentiment; Site Explorer maps the ecosystem of your pages, identifies link opportunities and reveals technical flaws; Keywords Explorer clarifies search intentions and suggests effective keywords; AI Content Helper facilitates the writing and transplanting of ideas with AI; Site Audit automates technical checks and prioritizes fixes.

Positioning

Ahrefs is not just a generic analytics tool or a magic wand that promises results without work. It's not an encrypted product without context or a separate suite of other marketing efforts. What we offer is an integrated platform, focused on SEO and AI, that explains the numbers, recommends actions and allows you to act quickly. The aim is to make data intelligible and actionable without replacing human expertise or the strategic processes that sustainable growth requires.

Conclusion

At the heart of Ahrefs lies a results-oriented approach: sustainable visibility, a better understanding of the audience and the ability to manage projects at scale. By offering clear insights, recommended actions, and relevant reports, the platform supports decisions without information overload. For marketing managers and SEO teams, Ahrefs is a partner that focuses on data reliability, speed of execution, and continuous evolution, while remaining accessible and adaptable.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and Ahrefs?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about Ahrefs

What is Ahrefs?

Ahrefs is a tool that helps users improve their online visibility. It offers features such as backlink analysis, keyword research, and positioning tracking.

Can I use Ahrefs for free?

No, Ahrefs does not offer a permanent free version. It offers paid trials and demos, and full access requires a subscription.

How do I cancel my Ahrefs subscription?

Log into your Ahrefs account, go to the Billing section, click “Cancel Subscription” and confirm. Your access will end at the next deadline.

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