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Profound vs Scrunch AI : which one to choose?

Profound and Scrunch AI are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Scrunch AI software website

Scrunch AI

Scrunch AI software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

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+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS

Profound

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot

Profound is an SEO software powered by artificial intelligence that promises lasting visibility on search engines and AI assistants. It transforms data and signals into concrete actions to optimize your content and architecture. Learn how Profound can transform your SEO planning and execution.

Profound description

Profound centralizes SEO and AI analysis to offer a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound combines these signals into a single platform and provides actionable metrics to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back and forth between teams and accelerates optimization cycles. The interface guides the teams step by step, focusing on readability and traceability.

Features

Profound offers a set of key functionalities that revolve around a controlled AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what the AI is saying about your brand, Conversation Explorer to understand real user questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities are part of a pragmatic approach, focused on measurable results. You can test concrete scenarios through a structured demonstration.

Positioning

Profound is not just an SEO reporting tool or a general marketing platform; nor is it an isolated recommendation system. It is an orchestration platform that places AI at the heart of the process and remains compatible with your existing workflows and data. This positioning is designed for marketing and product teams who want consistency between data, content and results.

Conclusion

In summary, Profound combines AI visibility, content control, and technical architecture to support a sustainable acquisition strategy. You benefit from clear indicators, a collaborative framework, and continuous learning that adapts to your goals and industry, without compromising on compliance and security. It is a lever for orchestrating internal efforts, measuring gains and driving sustainable growth. This set makes it possible to invest in a reasoned manner and to evaluate the returns on investment. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.

Scrunch AI software website

Scrunch AI

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Scrunch AI software website

Scrunch AI is artificial intelligence-based SEO software that is transforming the way teams optimize online presence. Its promise: to make AI useful and accessible to assess, prioritize, and act on content and search performance.

Scrunch AI description

In a landscape where SEO results are changing rapidly, Scrunch AI offers an AI-guided approach that helps to understand why some pages perform and others stagnate. The tool relies on contextual analyses and AI signals to clarify priorities and reduce data noise. Professionals get lost in heterogeneous dashboards, historical data does not easily intersect with AI signals, and decisions lack traceability. Scrunch AI combines this information into a unified view and explains the choices with concrete examples and measurable metrics.

Features

3 to 5 functionalities punctuate daily use: AI-driven content analysis to identify the gaps, Position and voice tracking in order to measure competitive impact, optimization recommendations targeted and operational dashboards that turn data into action. The tool also audits historical data, assesses the reliability of sources, and simulates scenarios for marketing priorities. Then he suggests a action plan with concrete, responsible steps and deadlines. Finally, it facilitates integration with existing tools and offers quality controls to avoid biases. Each feature is designed to be rapidly deployable by a marketing team and to adapt to B2B or B2C needs, without requiring deep technical expertise.

Positioning

Scrunch AI is not an automatic content generator and it does not replace a human editorial strategy. It does not promise instant miracles and is not a substitute for an SEO team. It is an analytical assistant that reveals opportunities and clarifies decisions, while remaining transparent about the limitations of data and models. It does not collect sensitive data without consent and adheres to the compliance and security frameworks that guide businesses.

Conclusion

By bringing together data, context, and usage scenarios, Scrunch AI brings a coherent vision of online presence to AI-powered research. The objective is to quickly align actions with real issues, without abandoning the rigor and traceability necessary for marketing governance. For managers, this means better prioritization and demonstration of the impact of investments on performance.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Profound with other AI mention tracking software

Still have questions about Profound and Scrunch AI?

Frequently asked questions about Profound

What is Profound?

Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers functionalities such as audits, creation of AI content, backlink management and competitive intelligence via a unified cockpit.

Does Profound have a free version?

Yes, Profound offers a free version with limited features. To access advanced options, you need to upgrade to a paid subscription.

How do I cancel my Profound subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access ends at the next deadline.

Frequently asked questions about Scrunch AI

What is Scrunch AI?

Scrunch AI is a software for tracking AI mentions and analyzing the visibility of your brand in responses generated by AI. It offers features like real-time mention tracking, sentiment analysis, and customizable reports.

Can I use Scrunch AI for free?

Yes, Scrunch AI offers a free version with limited features. To unlock advanced options and more comprehensive analysis, you need to upgrade to a paid subscription.

How do I cancel my Scrunch AI subscription?

You can cancel your Scrunch AI subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

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