Domain authority is one of the most decisive SEO signals... but also one of the most opaque to follow.
With our Authority Tracker, you can finally visualize the real evolution of a website over time : authority score, number and quality of backlinks, peak or fall in traffic, main sources of visibility (Google, networks, external links).
Whether it is to monitor your competitors, evaluate a partnership or measure the impact of a netlinking campaign, this tool gives you a clear and continuous reading of the SEO dynamic of a domain.
Our analysis engine records the progression (or fall) of a domain's SEO authority month after month: number of backlinks, authority score, diversity of referring domains, evolution of off-site signals.
This is the best way to assess whether your netlinking efforts are paying off... or if a competitor is taking the advantage.
You benefit from a dynamic vision of your positioning in the global SEO landscape, with clear and comparable curves over time.
A good SEO score never comes from nowhere. Thanks to our analysis module, you discover the Exact channels that nourish authority of a domain: organic SEO, backlinks, direct traffic, social, referral...
You identify the most effective strategies among your competitors or partners, and you identify traffic opportunities that would deserve to be replicated or strengthened on your own site.
When a site loses authority, it's not always visible right away. With Authority Tracker, you can identify first signs of a downturn : drop in the quality of links, fall in incoming traffic, stagnation of referring domains...
You can then adjust your actions in time, detect SEO attacks, or simply choose to act early to consolidate your position.
Enter the domain name you want to analyze (yours or that of a competitor).
The tool retrieves backlink data, traffic sources, traffic sources, authority score and monthly trends.
Visualize increases or decreases in authority over time to adapt your SEO campaigns accurately.
There is no universal “good score”: it all depends on your sector. In general, a site with a Domain Rating (DR) or Authority Score greater than 50 is considered to be solid. But in a niche that is not very competitive, a score of 20 to 30 may be enough to dominate the SERPs. The main thing is to monitor your progress month after month, and to remain competitive against your competitors.
Domain authority (Domain Authority, Domain Rating...) measures the overall reputation of an entire site. Page authority is about the power of a specific page to position itself in search results. You can have a site with a good AD, but a poorly optimized page. Following both levels allows you to adjust your content and netlinking strategy with precision.
Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform for all your SEO.
THESEO authority is one of the most important (and sometimes the most underrated) pillars of natural referencing.
In a web saturated with content, search engines — and especially Google — must prioritize results. This is where authority comes in: it determines How trustworthy and legitimate is a site to appear at the top of the results.
But be careful: SEO authority is not just a number. It is a set of signals which, combined, influence your positioning on strategic requests.
In this article, we explain to you:
THESEO authority Designate the Perceived credibility of a website in the eyes of search engines. It is based on various criteria such as:
It is an overall score (not always public) that directly influences your chances of ranking on Google.
💡 We also often talk about Domain Authority (DA) or Domain Rating (DR), metrics proposed by Moz or Ahrefs to estimate this authority.
Google does not give an official authority score. But its algorithms take into account:
In other words: for Google, an “authoritative” site is a useful, reliable and recognized site in its field.
Les Backlinks are inbound links to your site. The SEO authority, on the other hand, is The cumulative result of these links, weighted by their quality.
A backlink coming from a recognized site like Le Monde or Wikipedia will Worth much more only 100 links from blogs that are not very credible.
Good netlinking = increasing authority.
Bad netlinking = penalty, or stagnation.
The stronger your authority, the more you have:
Conversely, a site with little authority often gets stuck on page 2 or 3, even with good content.
Here are the most reliable tools in 2025:
Also remember to look at:
Guest articles, press relations, links from authority sites in your niche.
Avoid automated or mass-purchased backlinks — Google detects them quickly.
The more profound, documented, and well-structured your content is, the more it is shared and taken up naturally.
Good branding builds your reputation and attracts connections effortlessly.
Speed, responsiveness, time spent, structure: all this indirectly reinforces your perceived authority.
Common causes include:
Use a authority monitoring over time suchlike Authority Tracker to detect these weak signals and respond in time.
Not always. It all depends on your niche.
If you are in a low competitive SEO niche, you can dominate with average authority.
On ultra-competitive keywords, you will need a solid, diverse, and credible relationship profile.
The important thing is the consistency between your authority, your ranking goals, and your content strategy.
SEO authority is not a race for numbers, but a strategic indicator trust and credibility.
By understanding how it works, measuring it regularly, and optimizing it through targeted actions, you create a solid and sustainable digital asset.
With tools like Authority Tracker, you can finally visualize what was invisible: the real progress of your domain in the SEO ecosystem.
