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Thibault Besson-Magdelain - Founder of Ovirank

Thibault Besson-Magdelain, founder of Ovirank, expert in SEO and AI optimization. Discover his career and his advice to boost your online visibility.
thibault besson magdelain

When people ask me what I do for a living, I often say: “I help businesses be visible where their customers really want them”.
At the beginning, it meant google. Today it also means artificial intelligences like ChatGPT, Claude or Perplexity.

My name is Thibault Besson-Magdelain and I founded Ovirank, a new generation SEO software that combines two worlds:

  • classical natural referencing (Google, Bing, etc.),
  • And the LLM Optimization (LLMO), in other words, the art of appearing in AI responses.

My career in a few lines

My path to Ovirank was built step by step:

  • First I launched lacreme.ai, a platform that referenced artificial intelligence tools. This project allowed me to put a first foot in the AI ecosystem and to experiment with user acquisition on a large scale.
  • Then I founded agence-seo-ia.com, an agency specialized in SEO and optimization for artificial intelligences. There, I helped dozens of companies — e-commerce, SaaS, SMEs — gain visibility and qualified traffic.
  • But my ambition went further: to help not a few dozen, but hundreds or thousands of businesses. That's what prompted me to create Ovirank, a SaaS software. With a scalable product, I can make my methods accessible to a greater number of people, while automating what used to take weeks of manual work.

Why Ovirank

The idea was simple: Give businesses a clear and actionable tool to regain control over their visibility.
Concretely, Ovirank makes it possible to:

  • automatically analyze a site and detect its weak points,
  • generate optimized content,
  • order quality backlinks,
  • and above all, Track if your brand is cited by AIs (and how to earn more quotes).

My objective is not to drown my clients in slides, but to give them a clear and measurable plan to progress, step by step.

My vision

I think we are at a turning point. SEO is not dead, but it is in the process of mutating. Businesses that quickly understand how to be visible both on Google and in AI will get a huge head start.

My role is to support this movement. Ovirank is my tool for that, but it is also a way of sharing a conviction: The future of research will be hybrid. Google will keep its place, but it will be necessary to learn to exist in the AI ecosystem.

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