With the rise of chat agents like ChatGPT, Perplexity, Gemini, or Copilot, your visibility no longer depends solely on Google. These artificial intelligences are increasingly influencing the decisions of Internet users, in their recommending websites in their responses.
But one question remains:
Is your site being cited by these AIs?
In this article, we explain step by step How to measure visits from artificial intelligences thanks to Google Analytics, and why it is an essential lever in your 2025 SEO strategy.
Step 1: Access your Google Analytics via Tag Manager
See you on Google Analytics
- Select your Google Analytics property.
- Choose the website you want to analyze.
In our example, we are using the site Lacreme.
Step 2: Open engagement and retention reports
Once in the GA4 interface:
- Click on “Reports”
- Go to the section “Commitment > Pages and screens”
Here, you see all the pages visited... but it is not yet filtered by the AIs.
Step 3: Filter by artificial intelligence sources
Add a filter by clicking on “Add a comparison”.
- Size:
Source of the session - Condition:
corresponds exactly to - Values to enter: (non-exhaustive list)
chat.openai.com
perplexity.ai
copilot.microsoft.com
cloud.aio.ai
mammoth.ai
Step 4: Analyze your AI traffic data
Once the filter is applied, you will see:
- The number of visitors from AI (ex.: 27 visitors in one day)
- The evolution curve over 12 months (consider extending the period)
- Peaks in AI visibility (up to 88 visitors per day)
But that is not all. You also have access to:
- The average length of commitment
- The average number of page views
Step 5: Compare with other traffic sources
To understand the impact of AIs:
- Duplicate the Analytics tab.
- In the second tab, change the filter:
does not correspond exactly to(exclude AIs). - Compare:
Source/Average commitment time /Pageviews/Sessionia~2x longer~2 pages/Others/54 seconds /1.7 pages
💡 AI users are spending more time on your site and exploring your content more.
Why it is a strategic indicator in SEO
- You know if your brand is recommended in AI conversations.
- You can Adjust your content to maximize the chances of being cited.
- You measure the real impact of your AI visibility on your acquisition.
It is an essential building block of GEO (Generative Engine Optimization).
Conclusion
Measuring visitors from artificial intelligence is now an essential SEO skill.
Thanks to Google Analytics and a simple method, you can finally know if your site is visible in AI responses.
