InfluBrand vs LEOlytics: which one to choose?

Influbrand is a platform dedicated to sponsored content campaigns, designed to connect the most influential advertisers, agencies and media. Connectivity and coordination facilitate the establishment of relevant collaborations, while offering varied options to spread your message and optimize your SEO.

The operation is based on a structured process: the campaign creation and configuration consists in defining the budget, the duration and the type of objective (PPC, Lead, Traffic, Sales, Prospect or Promotion). This initial step establishes the foundations of your strategy and makes it possible to align expectations between the advertiser and the media partners.

To choose the sites, Influbrand offers a custom search usable thanks to data from recognized sources such as Majestic SEO, SimilarWeb and Google Analytics. You can filter media by trafficking, Metrics, referring sites, unique visitors, and bounce rates, in order to target environments that maximize the reach and relevance of your campaign.

Once the sites have been identified, the phase selecting and adding to the basket allows you to choose formats such as sponsored articles, advertorial content, link inserts Or Display banners, according to the needs and the guidelines provided. This modularity helps to adapt the message and the placement according to the objectives and the target audience.

Prior to publication, the process includes a publisher validation to check editorial alignment and quality criteria. Once validated, you can monitor in real time the progress of the order and assess the impact, which makes it possible to quickly adjust the elements if necessary.

The benefits include a increased visibility, the improvement of thee-reputation And a SEO effect tangible through links DoFollow from the most frequented media. Influbrand is positioned as a global solution, making it possible to design coherent and measurable campaigns while consolidating press relationships and digital influence.

In terms of volume and access, the platform provides access to an extensive network: more than 20,000 media and more than 5,000 premium media, with a single interface to manage all partners. The start is quick with a set-up at no initial cost and clear options for quickly launching or testing a campaign, then progressing according to results and business goals.

LeOlytics Is a Marketplace of Netlinking which is based on a artificial intelligence to analyze your keywords and recommend relevant media as well as items already positioned Where to insert your ties. This approach allows you to quickly explore investment opportunities without going through time-consuming and costly manual prospecting. The tool highlights editorial supports and insertion spaces adapted to your theme, which can facilitate compliance with editorial requirements and publication contexts. The interface is designed to be Intuitive, with sorting and filtering options to target results according to your goals, and a custom support by email and by phone to support your campaigns.

To get started, you enter your keywords and your goals, and the platform offers a list of media And ofitems likely to welcome your links. You can preview the locations, assess their relevance and historical positioning, and then choose the insertion blocks that fit your strategy. The process aims to simplify the scheduling netlinking campaigns: you validate the choices, you launch the distribution and you follow the performances directly in the interface. The model is based on a transparent relationship between the advertiser and the publishers, with support from email and telephone to clarify needs and resolve questions quickly.

What sets this marketplace apart is the use ofAI to align the proposals with your themes and the volumes available at publishers partners. In practice, this can reduce prospecting time and help find opportunities that match content that is already well positioned. However, as with any netlinking device, it is essential to check compatibility with your editorial guidelines and search engine rules. The tool encourages a reasoned and ethical approach to Netlinking, by giving priority to relevant locations rather than isolated and artificial ones. In addition, the presence of a custom support ensures a follow-up adapted to your campaigns and your constraints.

Available in several languages via an interface that can be addressed to French and English speaking teams, which promotes the international collaboration of marketing teams. The fashion Request access suggests a quick start and dedicated support to set up the first shipments and the first tests. The system focuses on campaign management. In the media, with an emphasis on existing content and the performance of target pages. For actors who value human support, the email and phone support is highlighted, offering personalized assistance and quick answers to operational questions.