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Peripl vs Qwairy : which one to choose?

Peripl and Qwairy are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025
Peripl software website

Peripl

Peripl software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Qwairy software website

Qwairy

Qwairy software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

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Peripl software website

Peripl

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Peripl software website

Peripl is an SEO software powered by artificial intelligence that helps you understand and optimize the traffic generated by AI platforms. Its promise: to transform complex data into concrete actions to increase quality AI traffic. Learn how Peripl can inform your SEO.

Peripl, description and context

Traffic from AI platforms evolves rapidly and often escapes traditional SEO methods. Without visibility on the sources, content and pages most affected, teams struggle to prioritize optimizations. Peripl makes it possible to follow these visitors in real time and to transform the analysis into concrete actions. Many sites remain blind to these AI signals and prioritizations remain based on assumptions. With Peripl, you have a consolidated vision and clear indicators to guide your decisions. This allows you to align your efforts with real AI signals. You save time by avoiding scattered reports and unverifiable hypotheses.

Key features

Real-time monitoring of visitors from AI (ChatGPT, Perplexity, Gemini); source analysis and the most recommended pages; ultra-simple integration with a single line of code; custom alerts coming soon and exportable reports to share insights; and a consolidated vision to control the content. Tracking adapts to your goals, whether you're looking to increase impressions, clicks, or conversions. This orientation helps you to prioritize areas for optimization and to measure the impact of adjustments.

What Peripl is not

Peripl is not a marketing automation tool or a crawling spider. It does not replace your current tactics and does not seek to circumvent engine rules. It is an observation and optimization tool, based on AI, to inform editorial and technical decisions. This precision helps you avoid misinterpretations and misleading promises. The installation is done in one line of code and does not affect performance. It is simple to deploy and does not require significant network resources and adapts to your processes.

Conclusion

In summary, Peripl offers a clear vision of AI traffic and optimization opportunities. By relying on accessible data and relevant indicators, it helps marketing managers to prioritize actions and improve SEO performance without unnecessary complexity. This framework also allows your teams to gain autonomy and reduce validation cycles. It is possible to test the deployment on a test environment in order to assess the impact. In summary, Peripl transforms the observation of AI flows into measurable and actionable strategic choices.

Qwairy software website

Qwairy

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Qwairy software website

Qwairy is an SEO software powered by artificial intelligence. Its promise is clear: to optimize your visibility in the responses generated by AI and to improve the understanding of the signals that guide discovery. Designed for marketing teams and leaders, it provides actionable insight without unnecessary jargon.

Description of Qwairy

In today's SEO landscape, results are increasingly moving towards AI. Conversational platforms and assistants shape the first touchpoints, often before users visit your site. Qwairy dissects these interactions and gives you a clear vision of where and how your brand is referenced, in order to correct gaps and gain consistency. This understanding allows you to prioritize efforts, avoid redundant expenses, and align every action with strategic goals.

Features

Key features include a real-time monitoring of your presence on more than 15 AI platforms, personalized AI recommendations to optimize the content, a ROI visualization performances and proactive alerts on short-term opportunities. You also benefit from a consolidated view multi-activity and access to source data and historical performances to guide priorities. Finally, the tool offers a dynamic personalization action plans and a mobilization of teams around a clear frame.

Positioning

Qwairy is not a content creation tool, nor is it a traditional SEO agency. It is no substitute for a human strategy team and it does not promise instant miracle results. It is a lever for orientation and execution guided by AI, intended to complement your existing efforts. It's not a gimmick attached to a single platform, but an adaptable framework that integrates with your existing processes and governance.

Conclusion

By focusing on the visibility and understanding of AI signals, Qwairy offers a measurable and sustainable approach to modern SEO. The interest lies in the link between data, recommendations and operational follow-up, for faster decisions and clearer results without overpromotions. This approach promotes continuous progress and better allocation of resources, by aligning marketing objectives with concrete and traceable indicators. This framework helps you justify investments to stakeholders, monitor developments year after year, and demonstrate the impact on business performance unambiguously. The result: strategic clarity that supports quick decisions that are better aligned with your goals.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Peripl with other AI mention tracking software

Still have questions about Peripl and Qwairy?

Frequently asked questions about Peripl

What is Peripl?

Peripl is a tool that helps users track AI mentions and optimize their SEO. It offers features like real-time tracking of mentions, visibility analysis on generative AIs, and automated reports.

Can I use Peripl for free?

Yes, Peripl has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my Peripl subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

Frequently asked questions about Qwairy

What is Qwairy?

Qwairy is a tool that helps users track brand mentions in AI-generated responses. It offers real-time tracking, sentiment analysis, and detailed reports to optimize your online presence.

Can I use Qwairy for free?

Yes, Qwairy offers a free version with limited features. To access advanced features like in-depth analysis and unrestricted reporting, you need to upgrade to a paid subscription.

How do I cancel my Qwairy subscription?

To cancel, open your account settings, go to the billing section and click on “Cancel subscription.” Access will end at the next deadline and you will receive a confirmation.

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