Cercle bleu texturé et diffus sur fond blanc, élément graphique abstrait d'arrière-plan pour interface IA et LLM.

Athena HQ vs Promptwatch : which one to choose?

Athena HQ and Promptwatch are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025
Athena HQ software website

Athena HQ

Athena HQ software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Promptwatch software website

Promptwatch

Promptwatch software websiteNote trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
VS

Ovirank is a better SEO AI alternative to become visible in AIs.

+500 Businesses are already using Ovirank
+1,000,000 qualified visitors attracted for our customers in 2024 via Google and LLMS
Athena HQ software website

Athena HQ

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Athena HQ software website

Athena HQ is an SEO software powered by artificial intelligence. It promises a unified vision of your online presence and guides action to improve your visibility on generative and traditional searches.

Athena HQ, a platform that intends to transform your SEO

Athena HQ is an AI-powered SaaS SEO optimization platform.

It merges data analysis, research monitoring and operational recommendations for your marketing team.

Today's SEO is drowned in discordant signals: prompt volumes, algorithmic variations, and the urgency of quick results. Without a central view, opportunities are lost and actions lack coherence. Athena HQ simplifies this landscape by aligning insights and interventions around your brand.

Key features

Here are the strengths that transform the action: Prompt Volume - track the prompts that matter to your brand and prioritize AI requests, Monitoring - measure performance and perception on GenAI and SERP, Action Center - trigger concrete actions to protect and optimize your presence, Competitive intelligence - identify mentions and differences compared to your rivals, AI content optimization - refine content with in-depth research and actionable recommendations.

This approach allows coordination between teams and channels, avoiding duplications and inconsistencies in actions on AI-generated content.

We assess results with clear and measurable indicators for your team.

The follow-up remains fluid and accessible for all.

Positioning

Athena HQ is not a simple ranking tracking tool or a solution that automates without a framework. It is not a flashy marketing platform: it is a system that organizes monitoring, analyzes and guides actions around your brand on generative and traditional searches.

It does not eliminate human expertise; it does strengthens by providing clear priorities and measurable indicators for strategic decisions.

This clarity is essential for aligning budgets, product priorities, and campaigns, without losing sight of customer expectations and technical constraints.

Conclusion

In summary, Athena HQ brings together intelligence, analysis and action around AI for your brand. The aim is to make opportunities visible, risks anticipated and decisions faster, without overpromises.

For managers, it is also a reliable reporting base that links SEO and AI results to a global strategy.

This approach is designed to adapt to small and large teams and resonates with budget levels and digital maturity.

This function is designed to support the strategy over the long term and in a sustainable way.

Promptwatch software website

Promptwatch

Note trustpilot 5/5 excellent avisNote trustpilot 4/5 bon avisNote trustpilot 3/5 moyen avisNote trustpilot 2/5 mauvais avisNote trustpilot 5/5 très mauvais avis aucun avis trustpilot
Promptwatch software website

Promptwatch is intelligent SEO software that helps businesses understand and optimize their presence in AI-generated responses. It tracks mentions, quotes, and traffic from AI platforms to inform your decisions. Designed for marketing decision makers, Promptwatch reveals the connections between content, prompts, and results.

Promptwatch description

In today's ecosystem, SEO relies as much on organic results as on AI responses. Engines are evolving and AI platforms are dictating new visibility rules. Without a unified view, SEO actions lack traceability and responsiveness. Promptwatch provides a consolidated vision: you identify who is talking about your brand, when and how, and you quickly adapt your content.

In practice, this allows teams to quickly align content, prompts, and business priorities, and get clear metrics like AI traffic, conversion rate, and voice sharing across AI platforms and competitive signals.

Features

Three to five key features help you structure your AI strategy. Real-time tracking mentions to prevent negative spikes and capture opportunities. AI attribution to link AI traffic to your pages and landing pages. Visibility scores that measure your positioning on each AI model. Content optimization with targeted recommendations and automatic updates when gaps appear. One neutral test can be done to assess the impact without immediate changes. All of this results in greater efficiency and better predictability of the results.

Positioning

Promptwatch is not a historical SEO tool or a low-cost content creation solution. It is not a replacement for your SEO analysts or a simple analytics dashboard. It complements existing tools by adding an AI-oriented layer in order to avoid misunderstandings between promise and user experience. This does not exclude the possibility of integrating Promptwatch with your existing systems via API, or exporting data to your marketing reports.

Conclusion

In short, Promptwatch gathers AI signals and turns them into clear guidelines for your digital strategy. You gain clarity on opportunities, you measure the impact of actions, and you align content, timelines, and customer experiences in a transparent framework. The objective is sustainable visibility in the AI ecosystem without unnecessary over-promises. For management, this means better coordination between teams and traceability of results over several periods.

Ovirank Is a Better alternative.

+500 Businesses are already using Ovirank

Compare Athena HQ with other AI mention tracking software

Still have questions about Athena HQ and Promptwatch?

Frequently asked questions about Athena HQ

What is Athena HQ?

Athena HQ is a software for tracking brand mentions on artificial intelligence platforms. It monitors mentions in real time, analyzes the feeling, and generates personalized reports to assess the perception of your brand.

Does Athena HQ offer a free version?

Yes, Athena HQ has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my Athena HQ subscription?

You can cancel directly from your account settings. Go to the billing section, click on “cancel subscription” and your access will end at the next deadline.

Frequently asked questions about Promptwatch

What is Promptwatch?

Promptwatch is an AI mention tracking tool designed to monitor a brand's presence on artificial intelligence platforms and analyze this data to improve online visibility and reputation.

Can I use Promptwatch for free?

Promptwatch does not currently offer a free trial.

How do I cancel my Promptwatch subscription?

You can cancel your subscription directly from your Promptwatch account settings. Go to the Subscription or Billing section, click on “cancel subscription”, and your access will end at the next deadline.

Is your site well referenced on Google and AI?

Otherwise, Ovirank can help you optimize your content, find the right keywords, analyze your visibility in LLMs like ChatGPT.
A single platform to dominate Google and AIs.