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Otterly AI vs LLMRefs : which one to choose?

Otterly AI and LLMRefs are two popular tools for tracking visibility in AIs, but which one is best suited to your needs?

We compare their features, pricing, and advantages to help you choose the AI SEO tool that best fits your strategy.

🗓️ Last update:
30/8/2025
Otterly AI software website

Otterly AI

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LLMRefs software website

LLMRefs

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VS

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Otterly AI software website

Otterly AI

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Otterly AI software website

Otterly AI is an SEO platform powered by artificial intelligence that helps brands understand and optimize their visibility on generative searches. Its promise: to give you a clear reading of brand mentions and site quotes on new AI engines, so you can act faster.

Description of Otterly AI

Otterly AI is designed to track brand footprints on AI platforms and web citations. Today, SEO is in constant motion: AI conversations and results rely on sources that escape traditional reports, making real-time monitoring and the correlation between content and visibility crucial. Otterly AI provides an integrated view to understand where your brand is being cited, who is talking about you, and how your pages are gaining or losing relevance on generative searches. The result: an actionable and measurable view to guide your priorities.

Features

Here are 3 to 5 key features, with the following benefits: Conversational keyword research Identify the prompts and questions that your audience asks about ChatGPT, Perplexity, and others, in order to adapt the content. Brand and citation monitoring Measure your share of voice and identify opportunities in real time. GEO Audit Analyze 25+ on-page factors to optimize local citations and presence in AI results. Automated dashboards and weekly reports synthesize data without manual effort. Action guides align pages, content and outreach and accelerate visibility gains.

These tools integrate with your existing workflows, reducing noise and quickly aligning content, links, and outreach.

Positioning

Otterly AI is not just a traditional ranking tool; it's no substitute for technical checks. It is not a search engine and it is not a purely local optimization platform. It's an AI Search monitoring and optimization solution that integrates into marketing and SEO workflows to guide decisions rather than imposing a single methodology. This avoids assumptions and promotes decisions based on accurate and reliable data.

Conclusion

In summary, Otterly AI helps teams stay informed, act quickly, and direct their content to the most relevant AI surfaces. By combining visibility, quotations, and prompts, it becomes easier to capture emerging demand and strengthen brand presence without overloading operations. The software is part of a pedagogical and measurable approach, adapted to a marketing manager or manager.

LLMRefs software website

LLMRefs

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LLMRefs software website

LLMRefs is an SEO software powered by artificial intelligence. It tracks, analyzes, and optimizes your visibility in AI-generated searches, including ChatGPT, Gemini, and Claude.

Description of LLMRefs

In a changing SEO landscape, authority signals and results generated by AI are no longer just links. LLMRefs centralizes the monitoring of your visibility in AI engines and explains why your content is cited or ignored by models like ChatGPT or Gemini. New practices are needed: decisions are based on real-time data and on the understanding of AI phenomena that influence rankings and user responses.

For example, an e-commerce publisher can track changes in positioning after the launch of a product and adjust category pages accordingly.

Features

Key features include: real-time tracking rankings on the main AI models (ChatGPT, Google Gemini, Claude), exploration and monitoring of keywords thanks to the AI Keyword Tracker, quick competitive analysis to identify gaps and opportunities, automated reports that translate data into clear actions and targeting the sources cited to strengthen your credibility with AIs. You also have a consolidated dashboard, customizable alerts, and a ready-to-use CSV export for teams.

The platform also facilitates collaboration: shared views, comments, and quick exchanges between marketing and content teams.

Positioning

LLMRefs is not a simple traditional SEO citation tool or an AI editing platform that generates content without a framework. It is an insights and optimization platform based on AI signals and model data to guide marketing and SEO decisions. It does not impose unique workflows, it adapts to your ecosystem and your goals, whether you are an online store, agency or large account.

Also note that LLMRefs does not assume human expertise or a global content strategy; it complements the analyses and actions planned by your team.

Conclusion

By making visible what AI engines use to assess your content, LLMRefs helps align your strategy with current AI requirements. The software helps marketing managers prioritize actions, measure impact, and iterate quickly without unnecessary complexity. The aim is to provide operational clarity and better visibility into real performance in AI environments.

This alignment with AI requirements can help prioritize tests and demonstrate the impact of optimizations on results.

Ovirank Is a Better alternative.

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Compare Otterly AI with other AI mention tracking software

Still have questions about Otterly AI and LLMRefs?

Frequently asked questions about Otterly AI

What is Otterly AI?

Otterly AI is a tool that helps users track brand mentions on AI platforms and optimize their online visibility. It offers features like real-time monitoring of mentions, sentiment analysis, and automated reports.

Can I use Otterly AI for free?

Yes, Otterly AI has a free version with limited features. To unlock advanced options and detailed reports, you need to upgrade to a paid subscription.

How do I cancel my Otterly AI subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

Frequently asked questions about LLMRefs

What is LLMRefs?

LLMRefs is an AI mention tracking tool that helps monitor your brand's visibility in AI-generated results. It offers features like real-time mention monitoring, performance reports, and custom alerts.

Can I use LLMRefs for free?

Yes, LLMRefs has a free version with limited features. To unlock the advanced options, you need to upgrade to a paid subscription.

How do I cancel my LLMRefs subscription?

You can cancel your subscription directly from your account settings. Go to the billing section, click on “cancel subscription”, and your access will end at the next deadline.

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