Venduvite

Even if the site was functional, several problems quickly emerged:

• Fixed URL structure, preventing the creation of daughter/mother pages adapted to semantic SEO
• Technical limitations linked to the theme used, slowing down the site and restricting our possibilities of evolution
• Risk of weighting if we had to integrate additional plugins to overcome these constraints

Our conviction: The technical base of a site determines its SEO potential. And in this specific case, continuing on WordPress would have generated additional costs (developer, maintenance, optimization) for results that are difficult to scale.

Initial optimizations on WordPress

In the first few months, we still launched a content strategy for feed the site with targeted blog posts, focused on research intentions around rapid real estate sales, purchase-resale, or even sales deadlines.

This allowed the site to gain its first positions on Google and to capture qualified traffic. But very quickly, we reached a technical ceiling which prevented us from further structuring the site to continue this growth.

Redesign & Migration to Webflow

Faced with these obstacles, we offered Patrick a clear solution: Start again on a clean and solid base with Webflow. This migration had several objectives:

• Total freedom on the structure of URLs, essential for setting up an SEO architecture in silos (parent pages/daughter pages)
• Strengthened technical performances : optimized loading time, smoother site, clean code
• Graphic flexibility : custom design, 100% controlled without theme constraints
• Reduced maintenance : no need for plugins or third-party developers for each adjustment

Controlled SEO migration

Migrating a site also means taking care of Lose nothing in SEO. We have therefore carried out this transition with the greatest rigor:

• Resuming old content : each article has been reviewed, optimized, and adapted to the new structure
• Setting up 301 redirects to avoid 404 errors
• Preservation of strategic backlinks : URLs with strong inbound links have been maintained or redirected intelligently
• Post-migration performance check via Google Search Console and Analytics

Since the migration, the results have been there:

• The site benefits continued growth in organic traffic, with consolidated positions on the most competitive keywords in the real estate sector.
• The new pages created from Webflow are better indexed and better positioned, thanks to a clear and fluid SEO structure.
• Site speed and sound improved user experience have strengthened its conversion rate (contacts and requests for estimates).