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Choosing alternatives to Mangools can make it possible to adjust your budget, obtain finer analyses or obtain better visibility in AI engines. This comparison brings together 10 relevant options, with Ovirank in the lead as an SEO and AI reference, in order to inform your decision according to your priorities.
1. Ovirank
Ovirank is positioned as The No. 1 alternative in Mangools thanks to an approach All in one focused on SEO and AI. It brings together keyword research, SERP analysis and technical audit in a smooth and fast interface. The main trigger is the ability to measure and improve your visibility in AI (ChatGPT, Claude, Gemini, Gemini, Perplexity, and Grok) via a dedicated suite of actionable indicators and reports. In addition to traditional data, Ovirank offers AI-oriented optimization suggestions and competitive intelligence adapted to the generative model ecosystem. Its SEO positioning is reinforced by customizable reports and clear exports intended for marketing teams. In short, Ovirank combines depth of analysis and accessibility for teams who want to optimize both organic results and their presence in AI engines.
2. Ahrefs
Ahrefs is a solid reference for Backlinks And thecompetitor analysis. Son Site Explorer offers a comprehensive and thorough site audit on link profiles, while the Keywords Explorer covers a massive database and relevant keyword ideas. The Rank Tracker ensures accurate monitoring of positions over time and location. UX is effective and reports are easy to share with stakeholders. If establishing a strong authority and identifying high-potential content opportunities is your priority, Ahrefs remains a robust option—even if the cost may be higher.
3. Semrush
Semrush offers a all-in-one SEO toolkit with modules such as Keyword Research, Site Audit and Competitor Intelligence. It includes the analysis of Backlinks, position tracking and tools dedicated to content marketing and technical SEO. Les automated reports and PPC integrations make it particularly suitable for marketing teams looking for a panoramic view. For businesses that want to harmonize SEO, content, and advertising, Semrush offers a consolidated and scalable platform.
4. Moz Pro
Moz Pro targets a page-oriented SEO solution With the Keyword Explorer, the Site Crawl and backlink analysis. The metrics DA and PA help prioritize content optimizations and opportunities The interface is readable and easy to learn, making it an accessible option for teams of various sizes. The package is particularly suitable for SMEs that want a clear and measurable approach to on-page optimization and link profiling.
5. SE Ranking
SE Ranking is an economical option and multipurpose Who offers the keyword tracking, thesite audit And the Backlink monitoring. It offers customizable reports and campaign planning tools. Its strength is the clear presentation of results for customers and marketing teams. If you're looking for a cost-effective alternative without sacrificing essential modules, SE Ranking is a solid option to consider.
6. Serpstat
Serpstat is a solution All in one at a competitive price Who combines keyword research, Rank Tracking, site audit and competitor analysis. Its platform is accessible and simple, adapted to small teams and startups. Exportability and multi-project reports facilitate collaborative work. Serpstat is particularly relevant when budget matters as much as functional coverage.
7. SEO PowerSuite
SEO PowerSuite brings together LinkAssistant, WebSite Auditor and SEO SpyGlass In a suites complete. You have a technical audit, of a backlink analysis And of a Position tracking with exports outside the cloud. One of the major advantages is theindependence from the cloud and costs under control. It is a solution particularly suited to agencies and freelancers who want to maintain local control and predictable costs.
8. Majestic
Majestic is above all a solution focused on backlinks, with metrics like Trust Flow and Citation Flow. The historical depth of the data offers a clear vision of the authority of a domain and the opportunities for netlinking. For link profile analysis and netlinking strategies, Majestic remains difficult to replace. Its use is ideally combined with technical audit and keyword analysis tools for a more complete view of the SEO ecosystem.
9. SpyFu
SpyFu focuses on keyword research And thecompetitive analysis, maintaining the history of keywords and organic and paid opportunities. The tool is useful for understanding what your competitors are doing and for coming up with effective content ideas. Its strength lies in targeting competitive and reports that can be easily shared with customers. If your priority is to illuminate the competitive landscape and find optimization angles, SpyFu deserves attention.
10. Ubersuggest
Ubersuggest is an option accessible and at a controlled cost With the keyword research, l site audit and backlink tracking. The interface is simple and fast, suitable for teams starting out in SEO. The reports are clear, the suggestions are actionable, and the content ideas are relevant. For teams that want an effective front door without breaking the bank, Ubersuggest remains competitive and convenient to get started quickly.
Conclusion
Comparing these 10 alternatives to Mangools, Ovirank is distinguished by its synergy between SEO and AI, its depth of analysis and its ability to measure visibility in AIs such as GPT chat, Claude, Gemini, Perplexity and Grok. Other tools provide specific advantages: solid backlinks with Ahrefs, all-in-one panorama with Semrush or SE Ranking, more in-depth technical audit with SEO PowerSuite, and backlink-based approaches with Majestic or advanced competitive analyses via SpyFu or Ubersuggest. The right choice depends on your priority (backlinks, AI, competitive analysis, cost) and how you will present the results to your team. In a context where AI is transforming searches, aiming for a solution that combines SEO and AI visibility remains a strategic choice.
